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Post by granny on May 28, 2010 13:45:00 GMT -5
I received a letter saying that Valpo had fell $125k short of its goal for the fiscal year for athletics & as I understand it, this will cause us to be less competitive in recruiting efforts?
My main question is exactly what does Valpo do to raise money for athletics? I get 1-2 letters a year asking for a donation & see a few things like the golf outing, but i don't see any other efforts being made.
I have made suggestions in the past,like advertising on OF fences for baseball & softball. selling ads for the press guides & selling them. Golf tourney for spring sports,fall,etc.possible 3 per year and at a central location.
How about a luncheon for Fall,winter & spring sports where coaches speak about their upcoming season & promote fun raising activities they might have going.
I could probably go on & on,but it just seems to me,that there is really a lack of purpose when it comes to fun raising.
Don't take this as negative comments, I'm just trying to help & maybe promote more awareness than 1-2 letters a year.
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Post by wh on May 31, 2010 19:21:18 GMT -5
I received a letter saying that Valpo had fell $125k short of its goal for the fiscal year for athletics & as I understand it, this will cause us to be less competitive in recruiting efforts? My main question is exactly what does Valpo do to raise money for athletics? I get 1-2 letters a year asking for a donation & see a few things like the golf outing, but i don't see any other efforts being made. I have made suggestions in the past,like advertising on OF fences for baseball & softball. selling ads for the press guides & selling them. Golf tourney for spring sports,fall,etc.possible 3 per year and at a central location. How about a luncheon for Fall,winter & spring sports where coaches speak about their upcoming season & promote fun raising activities they might have going. I could probably go on & on,but it just seems to me,that there is really a lack of purpose when it comes to fun raising. Don't take this as negative comments, I'm just trying to help & maybe promote more awareness than 1-2 letters a year. I received the same letter. My thoughts immediately went to several issues with the men's basketball program that may have driven down revenues: - Prior season's bad record, problems off the court, transfers out, etc. - The worst non-conf. home schedule in Valpo's D-1 basketball history - Elimination of the Crusader Club - Bad early season start - Bad economy in NWI |
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Post by vu72 on May 31, 2010 22:22:33 GMT -5
I received a letter saying that Valpo had fell $125k short of its goal for the fiscal year for athletics & as I understand it, this will cause us to be less competitive in recruiting efforts? My main question is exactly what does Valpo do to raise money for athletics? I get 1-2 letters a year asking for a donation & see a few things like the golf outing, but i don't see any other efforts being made. I have made suggestions in the past,like advertising on OF fences for baseball & softball. selling ads for the press guides & selling them. Golf tourney for spring sports,fall,etc.possible 3 per year and at a central location.
How about a luncheon for Fall,winter & spring sports where coaches speak about their upcoming season & promote fun raising activities they might have going. I could probably go on & on,but it just seems to me,that there is really a lack of purpose when it comes to fun raising. Don't take this as negative comments, I'm just trying to help & maybe promote more awareness than 1-2 letters a year. Don't know how much you follow athletics but some sports are doing just what you are suggesting. The football team just had a golf outing May 17 and baseball has its annual bash with speakers like Tommy Lasorda. As for advertising if you look at the sports website you will see some advertisers. Lets face it, Valpo is not a big market. Advertisers need to watch their dollars and perhaps they find better places than Valpo sports. I received the same letter. Don't really think that the change from the Crusader Club to the Crusader Fund makes much of a difference. We need to dig a little deeper. I know many on this board are pretty young and don't have the means to help. But $50 bucks can also be a big help, particularly when you multiply it by a couple of thousand fans. |
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Post by granny on Jun 1, 2010 8:40:25 GMT -5
Sometimes you have to make the investment & commitment to your programs & facilities first before getting the fans & many times the donations.
I agree on the small donations being as important as the larger ones, but what efforts are made to get these?
I wonder if Valpo has people that make contacts on corporations ,etc for donations?
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Post by vu72 on Jun 1, 2010 9:15:22 GMT -5
Sometimes you have to make the investment & commitment to your programs & facilities first before getting the fans & many times the donations. I agree on the small donations being as important as the larger ones, but what efforts are made to get these? I wonder if Valpo has people that make contacts on corporations ,etc for donations? Here's your answer(s): Anne VanKeppel Administration Associate Director of Athletics for Marketing and Constituent Support Email: Anne.VanKeppel@valpo.edu Tel: (219) 464-6130 (219) 464-6130 Anne Van Keppel joined the Valparaiso University Athletic Department in October 2005 and is the Assistant Director of Athletics for Sales and Marketing. She directs the corporate partners program and various marketing efforts for the department. Prior to starting at Valpo, Van Keppel worked in business development in the construction industry in the Northwest Indiana and Chicago markets from 1990 through 2005. Van Keppel earned her B.S. in marketing from Indiana University School of Business in 1990. She is very active in the Northwest Indiana community serving on the Board of Directors of the Merrillville Chamber of Commerce, Board of Directors of Tradewinds Services, Futures Golf Tournament of Northwest Indiana steering committee, and various Valparaiso Chamber committees. Van Keppel lives in De Motte with her two daughters, Allie and Paige. Markus Jennings Administration Development Director for Athletics Email: Markus.Jennings@valpo.edu Tel: (219) 464-6905 (219) 464-6905 Markus Jennings was named development director for athletics in October, 2008. With the Crusaders, he is directly responsible for the major gift solicitation. Jennings comes to Valpo with more than a dozen years experience in marketing, sales and business development, most recently as a special adviser to the director of athletics at New Mexico State University, where he developed strategies for reconnecting former student-athletes and giving. He has held positions in the corporate world as an account manager for the building construction firm Hilti, Inc, group manager and marketing manager for Sprint Nextel along with sales operations analyst for LHS Communications. Jennings earned his master of business administration at Clark Atlanta University and a bachelor’s degree in marketing from New Mexico State University, where he played both corner outfield positions for the baseball team. Prior to New Mexico State, Jennings played for Cochise Community College as a right fielder. Markus and his wife Brenda have a son, Masud, born in 2006, and a daughter, Basiana, born in 2009. |
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Post by wh on Jun 1, 2010 15:01:42 GMT -5
From what I have seen of the University’s marketing efforts in recent years, they appear to be siloed and tactical. IMO the University has not made an effective case as to why prospective donors should give to the University’s general fund to then be invested by those who know where it will do the greatest good. Instead, they promote directed giving to the donor’s favorite department or interest area. Several departments also operate independent, fragmented marketing efforts.
The only way resource development will thrive at VU is when a university-wide strategic marketing master plan is developed, complete with mission, goals, strategies, tactics, a single budget, a proper resource development chain of command, and a process in which DEPARTMENT fundraising goals are in complete alignment with overall UNIVERSITY fundraising goals. Every dollar raised by and for Valparaiso University must be part of a consolidated strategic master plan.
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Post by unionguy on Jun 1, 2010 16:51:54 GMT -5
I am pleased to say that in the past year the University has developed an Integrated Marketing Dept. In the past this responsibility was fragmented and many offices were doing their own marketing. They have hired a new Vice President for marketing, who began working here last semester. I think you will see a marked improvement in the marketing area once the VP can solidify the department and develop a unified marketing strategy for the campus. Hopefully this will help the University in a variety of areas. It's going to be exciting.
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Post by vu72 on Jun 1, 2010 16:56:45 GMT -5
I am pleased to say that in the past year the University has developed an Integrated Marketing Dept. In the past this responsibility was fragmented and many offices were doing their own marketing. They have hired a new Vice President for marketing, who began working here last semester. I think you will see a marked improvement in the marketing area once the VP can solidify the department and develop a unified marketing strategy for the campus. Hopefully this will help the University in a variety of areas. It's going to be exciting. And here is the press release: www.valpo.edu/news/news.php?releaseId=4272 |
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Post by wh on Jun 1, 2010 17:10:05 GMT -5
I am pleased to say that in the past year the University has developed an Integrated Marketing Dept. In the past this responsibility was fragmented and many offices were doing their own marketing. They have hired a new Vice President for marketing, who began working here last semester. I think you will see a marked improvement in the marketing area once the VP can solidify the department and develop a unified marketing strategy for the campus. Hopefully this will help the University in a variety of areas. It's going to be exciting. And here is the press release: www.valpo.edu/news/news.php?releaseId=4272Impressive credentials...It sounds like he just might be the right straw to stir the drink. |
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Post by jj on Jun 1, 2010 18:26:48 GMT -5
Impressive credentials? bull****. Central and Western Michigan,DOESN'T GET ANY WORST THAN THAT.
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Post by sliman on Jun 1, 2010 18:40:13 GMT -5
It's my understanding that fund raising will continue to be coordinated by the advancement office, which attempts to coordinate a program much as wh envisions. The new marketing vp is working to define the Valpo brand that may help in fund raising, but is especially critical to enrollment growth.
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Post by vuweathernerd on Jun 2, 2010 17:08:11 GMT -5
It's my understanding that fund raising will continue to be coordinated by the advancement office, which attempts to coordinate a program much as wh envisions. The new marketing vp is working to define the Valpo brand that may help in fund raising, but is especially critical to enrollment growth. there's a separate new vp that's focused on enrollment |
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Post by vu72 on Jun 21, 2010 16:07:02 GMT -5
Hey guys and gals, don't forget to send a few extra bucks to Valpo before June 30, the end of their fiscal year. Every dollar helps.
I was thinking about the $125,000 short fall in athletic fund raising and then thought about the new floor. When you ask for $500,000 for a new floor, particularly in hard economic times, don't you think that money has to come from other normal contributions? Obviously many have been very generous but if someone like me has limited funds for Valpo and gives it to the floor, then other giving has to come up a little short.
Dig Deep!!!!!
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